MEDIA GUIDE

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	How to 'Sweet Talk' your local media
	This media learning guide will assist you to contribute news and or information to your local media. "How to 'Sweet Talk' your local media" contains 122 pages of practical information, advice and 36 work templates.
	This guide will help you to:
	• save time and money • benchmark your media activities • raise your group's profile • target market your event • turn happy snaps into newsworthy photos • provide a job description for a media /publicity officer • develop and implement a media strategy • become a priceless asset to newsrooms
	How to 'Sweet Talk' your local media contents
	Section One - General Knowledge Chapter 1: Your local media Chapter 2: Playing the media game Chapter 3: What interests your local media Chapter 4: Local media considerations Chapter 5: Engaging with your local media Chapter 6: News photography WOW factors Chapter 7: News value for small businesses Chapter 8: Frequently asked questions Chapter 9: Glossary of media terms Section Two - Media Savvy Media Best Practice Step 1: Management responsibility Step 2: Management system Step 3: Media strategy Step 4: Media audit Step 5: Media policies and procedures Step 6: Media resources and templates Step 7: Recruiting a publicity officer Step 8: Delivery of service Step 9: Continuous improvement Appendixes 1 to 36 Acknowledgements Order How to 'Sweet Talk' your local media