By sharing my personal media journey (below) I hope that you
will learn to trust some of the amazing media professionals
who underpin this industry and what they can do for you.
In starting any new enterprise, honesty
and openness are the best foundations on which to build a respectful
partnership. It is these two core values that underpin media
learning guide. I sincerely hope that you, the reader, will
choose to actively engage with your local media for whatever
reason.
I work at the coal face of the regional
media industry and I assure you it is a different work environment
to that of my metropolitan peers.
My work environment is not glamorous, I
multi-task on a regular basis and come face to face with the
people we feature daily in our local newspaper, the good, the
bad and the ugly. My media career has definitely shown me the
good definitely far outweighs the bad.
When I am out and about, people are always
asking me questions about the media so I spend a little time
explaining the how to, what for, when should I, where should
I and why bother.
When I began my life as a volunteer publicity
officer for a local community group over 20 years ago I knew
nothing about the media. I didnt have a television, read
a newspaper or listen to the radio. My role as publicity officer
came with no directions or resources.
My sharp learning curve began with lots
of mistakes and nothing to assist me to fulfill the role of
publicity officer professionally.
After fumbling my way for over five years
and representing over six community groups I was approached
by my local newspaper to become a part time press photographer
a position I still hold today 14 years later.
These two roles and the many related experiences
are what underpin my book How to Sweet Talk your
local media and the media workshops I have created and now deliver
to communities around Australia. It is not an academic or desk
top model approach, but simply what I know works.
My media and volunteer career have helped
shape the person I am today. This inside media knowledge and
numerous encounters with ordinary and extraordinary people are
a constant inspiration to me. My narrow view of life has broadened
extensively and I will be forever grateful to my editor who
offered me an opportunity to become a media professional all
those years ago.
My career as a media professional and volunteer
have helped me connect with my community and created an extended
family network, warts and all.
I love it when people I have photographed
give me a hug because Ive made their day, given a bouquet
of flowers because they appreciate that
I turn up to take their photo. I even get
home-cooked food because some think I look to skinny. These
are just some of the differences between working in rural and
metropolitan media.
What I love most of all is the ability
to share the joy, laughter and tears of the community in which
I live, work and play. As a media professional I am honored
to be invited into their lives.
Working within the media industry has empowered
me to raise my voice, the profile of the volunteer groups I
have belonged to and to stand up for what I believe.
Emerging technology now enables the general
public to fully engage with the media. You now have the power,
dont be afraid to use it. Debrah Novak